Deeply at Dusk: Funk in Futurism
Client
Deeply Rooted Dance Theater
Services
Social Media Graphics, Billboard, Print Collateral
The Project
Deeply Rooted Dance Theater has taken part in the Chicago Park District’s Night Out in the Parks summer programming for several years. In 2023, Deeply Rooted had three free performances at parks on the South Side and West Side of Chicago. After record attendance in 2022, the goal was to increase attendance and have marketing with more of an Afrofuturistic feel.
The Process and Outcome
Working closely with Deeply Rooted’s Artistic Director, experimentation was welcomed for creating the main graphic. Pulling inspiration from afrofuturism album art of the musicians that were featured in the performances and photography from Todd Rosenberg, the graphic was created to be a visual ode to artists like Sun Ra and Parliament that didn’t veer too far from Deeply Rooted’s branding. The graphic was used for posters, flyers, billboards and across social media.
