The 34th Annual International Conference and Festival of Blacks in Dance

It was very important that the final graphics had a feeling of excitement and movement as well as a modern update to a vintage aesthetic. Choices for font variations and texture were directly inspired by vintage examples of posters for performers like James Brown, Muddy Waters, and B.B. King while photo selection and color choice leaned on a more modern representation. The bright colors and altered fonts help to capture the overall excitement while the texture adds a weathered feel to the presentation. The final versions were shared on social media and on the International Association of Blacks in Dance’s website while the assets were provided to build on the look and feel of the conference, including a dedicated webpage that prepared people for the full experience.